Heraclitus, Greek philosopher, said “Change is the only constant in life.” ~ 500 BC Peter Drucker, whose writings contributed to the philosophical and practical foundations of modern business management, said “The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic.” How can then business owners manage and secure the sustainability, growth, and profitability of their businesses in a competitive, ever-changing and unstable economic arena? How can a business survive a Covid-19, or a GFC or any other adverse market disruptions? STRATEGIC PLANNINGHelps businesses to adapt and get ready for tomorrowGives business owners directionCreates a measure for successIncreases business adaptabilityDrives business decisions Myth Business strategy is for large corporates. It’s a high cost long fancy document with complex jargon. I’m a...